Top 5 Personal Finance Budgeting and Planning Apps in Latin America: Q4 2022 Performance

In the fourth quarter of 2022, the personal finance budgeting and planning app market in Latin America saw significant activity across both iOS and Android platforms. Here’s a detailed look at the weekly performance of the top five apps in this category, based on data from Sensor Tower.

nextJoy by banco next showed strong weekly downloads, peaking at 36K in mid-October before stabilizing around the mid-20K range towards the end of the quarter. Weekly active users saw a high point of approximately 141K in the week of October 17, with fluctuations leading to a close at 133K in the final week of December.

Mobills: Budget Planner from Toro Investimentos had a notable performance in terms of revenue, peaking at around $38K in the week of October 31. Downloads were steady, reaching around 33K in mid-November, while weekly active users peaked at 175K in late November and remained stable towards the end of the quarter.

Splitwise experienced varied weekly downloads, with a significant spike to 42K in the last week of December. Revenue trends were relatively steady, with a peak of $1.3K in early December. Active users fluctuated slightly, ending the quarter at 77K.

Money manager & expenses from Cleaner + Antivirus + VPN company showed consistent weekly revenue, peaking at $604 in the first week of October. Downloads reached a high of 30K in early November, while active users saw a gradual increase, peaking at 175K in the last week of December.

SuperSim demonstrated a strong performance in weekly downloads, peaking at 29K in the week of October 24. Active users showed a steady increase, reaching a high of 66K in late November before slightly declining to 50K at the end of December.

These insights are based on data from Sensor Tower, where more detailed information can be found.